Have some of your clients accidentally stopped buying from you?
Client buying patterns get interrupted.
I remember when my hairdresser went on holiday once and I needed to urgently get my hair done. I had to go somewhere else. But when my hairdresser returned from holiday, they never followed up with me. I never went back to them. Now I spend a LOT of money on my hair every year – they lost a client that was worth thousands of dollars.
The question is, are you losing clients that are worth thousands of dollars? When was the last time you looked at your lapsed client strategy?
Be strategy wise!
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