by Anthea Horvat | Oct 4, 2022 | Business, business strategy
Are you charging the right prices? Have you ever tried to be the cheapest expert in town? I have. And predictably it didn’t work out that well for me. I felt overworked and underpaid. What was annoying was there were people in my industry who weren’t as...
by Anthea Horvat | Oct 4, 2022 | Business, business strategy
Lots of people think that attracting your ideal clients is all about your marketing. And whilst that is true to some extent, it is not the whole story. Whilst marketing tactics are important, if your service offering is flawed, they will fail. If your product isn’t...
by Anthea Horvat | Oct 4, 2022 | Business, business strategy
If you want to scale your business and increase your sales andprofits – then there’s one thing you must do. You must spend adequate time working “on” your business. Most business owners get caught up in the business operations.They fail to spend time working out how...
by Anthea Horvat | Sep 8, 2022 | Business, Marketing, Sales
Are you charging the right prices? Have you ever tried to be the cheapest expert in town? I have. And predictably it didn’t work out that well for me. I felt overworked and underpaid. What was annoying was there were people in my industry who weren’t as...
by Anthea Horvat | Oct 3, 2018 | Business, business strategy, Marketing, Sales
Is your marketing failing to deliver the results you want? Do you struggle to know what marketing to even do? If I asked you to tell me a DETAILED description of your ideal client, could you? Many businesses struggle with their marketing . They either don’t do any or...